30 May 3 steps to testing digital course ideas
For many, the online course is the ultimate eye roll 🙄, just another blogger trying to monetize an audience. But let’s invert: everyone of us has a collection of unique gifts. And if you’re good at explaining things, well on the other side, someone may gladly pay for your expertise. Furthermore, with the changing nature of credentials and expertise, tech stack virtually free, not only can you create a class on a limited budget, you also can A/B test your marketing to actually verify and de-risk your class.
On the Rad Awakenings Podcast, entrepreneur and author Sarah Peck described a 3-step process to market, sell, and create a digital offering. True to the career unbundling thesis, this approach doesn’t require a large audience nor a large budget.
Step 1: Data dump your ideas to a notebook
Ideas are the raw materials of any great course. Here’s Sarah on how she starts:
Step 2: Build a sales page
This is where you de-risk your offering by testing the demand. Sarah recommends a landing page containing:
- What am I going to give you
- What are the promises I’m making
And she adds, “if you can’t sell it, DON’T BUILD IT!” Here are a few tools you can use:
Step 3: Don’t fret about list size
So many people (myself included) get mailing list envy. Sarah thinks that you’re missing the forest from the trees with this mindset. Start small:
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