01 May Dissecting a 24 year old YouTuber’s creative process
I love having mentors who are half my age, especially those who inspire me to be creative and embody the unbundling of the career. Marques Brownlee (aka MKBHD) reviews tech on YouTube, a la Walt Mossberg (for my fellow Gen X’ers). He started making videos in high school and now at 24 years old is being courted by the Apples and Samsungs of the world to cover their highest profile product launches.
I wanted to get inside his head to understand has creative process and was able to on Peter Kafka’s Recode Media podcast.
Advice for aspiring YouTubers
Don’t focus on tools
This reminded me about our obsession with fancy tools. Not only does this cost a ton of money, but it acts as an avoidance technique to putting ourselves out there creatively. And that’s how you can create your own luck.
But… no one’s watching
Then there’s the relentless search for the audience. The growth hacking and optimization. I struggle with this because if I’ve already written something, I want to get the most “social media bang for my buck.” But lost in this search for validation, is that without a deep Well of ideas, there’s nothing to share. Often times the best investment of time is looking for these great ideas.
The creative process is about just starting after all. It’s out there, unpolished, and “emergent.” But you have to just start. Adds Kafka:
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